I Can… I Will…

January 23, 2012 Personal Effectiveness One comment

This blog post has been a long time coming. I actually wrote 5 versions of it, but over the weekend I scrapped them all together, again! :) The latest version was too structured, to “researchy”, and failed to capture the real essence of what I’m trying to get across. So what exactly am I trying to get across here?

Here it goes…

People “like me” are not supposed to succeed, and not expected to succeed… simple!

“Like Me”?

Well… 33+ years ago on October 24, 1978 I was born in the greatest city in the world, Vancouver Canada. It wasn’t until 2+ years later that I was diagnosed with a moderate to severe hearing loss in both ears. The doctors thought I had a mental disability because I wasn’t responding to people talking, nor could I say 1 word of English and they somehow equated my odd walking abilities with a mental disability. I have no idea how the 2 correlate but who cares! I often resorted to a light form of violence to communicate and get someone’s attention. So needless to say, I did not have a mental disability, but I did have a hearing loss. Phew!

So What Happens Next?

So at the time in 1980 technology was kind of sucky but apparently they had a way of detecting the severity of my loss, and that they did. I had a moderate to severe sloping hearing loss in both ears. The sloping part means that in “high frequency” sounds like paper rustling, regular speech, or someone whispering I had a lot of trouble hearing, but was able to detect “low frequency” sounds like an airplane flying above, or a a big truck honking its horn. But of course relying on low frequency hearing was not enough… so I was fitted with hearing aids, which at the time looked like big clunky cream colored pieces of plastic that often whistled, flopped around when I walked or simply did not work at all. I was also enrolled in a special school that works with hearing impaired kids to learn how to speak, hear, learn life skills and get up to speed to age level. So hear I am at almost age 3 with the ability to hear something that somewhat resembles normal hearing and placed in a special school with other kids “like me”.

The special school program was 3 years long, and I finished it in half that time… while fully integrating into the public school system in Vancouver. So I succeeded right? Well, sort of. Now I’m in a regular school with other kids NOT like me. They didn’t have to worry about constant feedback, batteries dying out, moisture build up in the tubes, the often rainy Vancouver weather causing havoc on my hearing aids, the inability to separate speech and the irritating background noises that plague our world and on and on and on.

Where am I going with this?

By no means am I writing this post to have you feel bad for me, express your apologies, etc… I am simply educating because frankly, that’s what I spent a lot of my time doing when I hit grade school. I relied heavily on lip reading, and many of my classmates found this really interesting. To me it was a means of survival because it allowed me to pick up more understanding of speech without having to actually hear it. Through this “coolness” of my crazy lip reading abilities I befriended someone who became my best friend, and to this day is a very good friend of mine. He had perfect hearing but somehow learned the fine art of lip reading, so we would communicate during class, and he would make sure I was understanding everything that was going on in the classroom. He was a good guy!

I was an average student, but I was full of ideas. I often dreamt about these ideas but rarely acted on them because I truly did fear failure. The best thing that ever happened to me when I was young was my parents putting me into organized sports. I found an instant love for competing, particularly in soccer and baseball. I was the smartest player on the field and leveraged my “6th sense” as I call it to overcome my inability to hear to be better than my opponents. I could never explain exactly how I did this, I just said I did it. It really served me well during my days of playing high school basketball and having absolutely no hearing because of sweat “konking out” my hearing aids. Yet, I knew exactly what was happening, what was going to happen, when my teammates and coaches were going to communicate with me. I even knew when my peers sitting in the stands were screaming at me!!

My Fears!

People thought I was the strongest guy they ever knew. On the exterior I showed extreme confidence, particularly in sports, but on the inside it was a constant battle facing my fears, warding off things that would easily knock my confidence. It was exhausting but that’s all I ever knew… completely perseverance. It was either persevere with what I could do or simply fizzle out and become nothing. Not only was I hearing impaired, I had a speech impediment! This impediment developed, I think, by the time I was around 12 years old. I know that stuttering runs on my dad’s side of the family, but I knew that because I was hearing impaired, any impediment would be magnified 10 fold. I have worked with Myers Briggs during the course of my HR career, and when measured against the “E” extrovert versus “I” introvert factors, I am 100% extrovert. This made sense to me, but when it came to speaking, particularly in public I was 100% introvert. I ended up at the point where I absolutely feared speaking up during class. I would often play the “dumb card”…. “I dunno…” or something ridiculous like that to avoid at all costs speaking. I was truly embarrassed. Of course I was getting help to overcome this problem, and sure it kind of worked. But I knew it was more psychological than anything… I often related my life to sports analogy. It was the only way I truly could make sense of anything, and I do it to this very day! As long as it involves the Vancouver Canucks I’m good! :)

What Did I Do?

I was watching a baseball game one weekend afternoon and one of the starting pitchers was a guy by the name of Jim Abbott. Jim Abbott pitched in the major leagues without a right hand. He actually threw and caught the baseball with his left-hand. You’re probably asking yourself, “how the hell did he do that”? I asked myself that as well. I bought his autobiography at the time, and read it cover to cover, particularly the part where he explains in clear detail how he does “the switch” as he called it when he had to go from throwing the ball to catching it. Incredible! This inspired me! After seeing this guy reach the majors and also pitch a no-hitter in the fall of 1993 (I will never forget this!) I said to myself, “fuck it… what the hell am I doing making excuses for myself?”

I Pushed!

I asked myself one question. That question was, “how do I solve this problem, the fear of speaking”? The answer… by throwing myself into the dungeon of my own fears! I somehow got involved with a great organization called the Elks of Canada. They were planning a conference in the late fall 1993. This conference was for new parents of hearing impaired kids. I called up the organizer and said, I want to volunteer… and I want to speak! It turned out that they were looking for young hearing impaired adults to be on a panel to talk about their experiences growing up hearing impaired. They wanted this panel to enlighten the 500+ parents that attended this conference and to share the good, the bad and the ugly! So off I went to this conference with my dad to talk about my life. I was only 15 years old and I remember sitting on this podium in a cool “celebrity-like” chair staring down at some 500 parents who were chomping at the bit to learn about what life will be like for their young hearing impaired kids. The panel lasted about an hour. The structure was pretty simple… the organizer moderated and asked specific questions and we would take the mic and answer them. About half way through someone in the audience asked a question. The question was, “what suggestions do we have for parents”? I was last to answer, and the previous 3 panellists talked about pretty specific things, and my response was… “keep in mind that just because your child is hearing impaired and life may be a bit more difficult doesn’t mean they are unable”! This opened up the floodgates to questions about this comment.

The Light Went On For Me

It was at this very point that I realized that I had a special gift. I stayed for 2+ hours after the conference ended to speak directly with parents. I even scheduled 1 on 1 meetings with handfuls of parents to speak directly to their kids to encourage them, spark interest and help build confidence. I was loving this! I’m not sure if it was the attention I was getting or the fact that I was making a huge difference in so many lives. I’m sure the former had some impact but as a naturally giving person I knew that helping others was what I really enjoyed.

Everything Changed

By no means was life easy from this point on because I believe that life is never easy, regardless of how successful you may be. There is no such thing as, “oh it will get easier if I just get through this, or that”! Life is a constant battle that throws many curveballs and challenges at you, and it’s really up to you to figure them out and thrive. I still struggle to this very day with my hearing loss and being able to hear enough to actively contribute to whatever I am doing. I also still struggle with my speech, and will always until the day I die. Sure I have done countless speaking engagements and will likely do many more but people have no idea how much I struggle to do well. Regardless of everything I still believe that I can compete, and win against my peers that do not have hearing impairments. People often tell me that they never knew I had a hearing loss until I tell them… my response? I just roll my eyes…. only if they knew! :) :)

The Moral of the Story!

My brain works well, as do all of the other functions within my body to succeed in life. The only thing that is a bit of an issue are my ears! But, it doesn’t mean I sit in the corner and cry poor me and consider myself the follower. I have many creative ideas, am extremely passionate about what I do and try to enjoy life to the fullest. People tell me that they find it astounding that I have achieved success… my immediate reaction (that I keep to myself) is, “well would you rather me just be ordinary and coast in life?” Forget it… I have dreams like everyone else on this planet and I’m not afraid to try and make them reality. I can do, and I WILL do…. nothing will stop me unless I stop myself!

Your Career: Just Because You’re on Facebook Doesn’t Mean You “Get It”!

May 2, 2011 Career, HR 2.0, Personal Branding, Personal Effectiveness 381 comments

During the past 6 months I have done a few handful of talks to university classes, as well as advising dozens of university students and recent graduates on how to conduct an effective job search.  I focused primarily on how to build an awesome personal brand by leveraging social technology, and how the human element of relationship building needs to always be at the forefront of everything…. simply put, because you’re now supposedly leveraging technology doesn’t mean you can hide behind it and not get out and meet people face-to-face.  Another important fact was that 90%+ of the people in my audiences were Gen Y.

The Shocking Discovery…
What shocked me the most during these experiences was how ill-prepared and how little knowledge these young people had regarding 2 things:

  1. How influential an online footprint can have on job search success — another way to put it is how the online footprint can act as a supplement to a traditional resume.
  2. How important it still is to network, build and foster relationships with hiring decision-makers before they have a hiring need.

The Jeff Waldman “Research Study”…
With regards to technology, I asked a couple handfuls of basic questions.  Here are the questions and a summary of their responses:

Q: How many use Facebook?
A: Every single person used Facebook with the exception of 2 people.

Q: What do people use Facebook for?
A: Most responses were related to day-to-day social interaction — e.g. communicating with friends, making plans with friends, staying in touch with family, using chat, etc… one person even was brave enough to admit they “wasted” 2-3 hours a day doing most of nothing on Facebook.

Q: How many use Twitter?
A: I would say 50-65% use Twitter.

Q: How many use LinkedIn?
A: I would say 25-30% use LinkedIn.

Q: How many would feel comfortable posting their Facebook content on the front page of the Globe and Mail?
A: Not many people raised their hand, and more people looked around the room either raising their eyebrows or thinking I was joking around.

Q: How many have started looking for a job, post-graduation?
A: 75% were more or less actively looking (I was pleasantly surprised by this).

Q: As part of your job search strategy, how many are using Facebook, Twitter or LinkedIn?
A: I would say 10-15% raised their hand.  Of more importance, they really didn’t know what a job search strategy meant!!

Q: For those that raised their hand, what and how do you use these sites?
A: The general response was to browse job postings (most common answer) and to do research on potential organizations to work for.

Q: Does anyone know what a hidden job market means?
A: I would say 15% raised their hand.

Q: Does anyone know how to differentiate yourself from the rest of your competition?
A: Most responses were related to having a solid resume and having inside connections.

I was completely blown away by the similarities in responses in all of my interactions with the different audiences, but of the same demographic.  I asked myself why I was so blown away!!  This is a summary of what I came up with.  I truly believe that the media has portrayed Gen Y’s to be so technologically savvy that it has created an almost “too good to be true” stereotype that is not an accurate portrayal of reality.  Perhaps the fact that Gen Y’s may be early adopters to new platforms gives off this false impression.  Early adoption doesn’t mean you know how to actually use it strategically for a successful job search.

Huh?

Go back to my first question that I asked about Facebook use where every single person except 2 use Facebook.  Could this overwhelming response be clouding true reality?  I mean, just because you use Facebook doesn’t mean you understand how to leverage it for a job search, or even how your Facebook personality can actually block your ability to be successful in finding a job.  Of course my little “research study” had a small sample size, and frankly was extremely informal… but say the margin of error was +/- 25%, I think I would still come to the same conclusion.

The Point…
As I’ve said many times before, technology is just another communications channel, albeit a very powerful one.  The principles of an effective job search have never changed… you still need to…

  • Build relationships through reciprocal networking – focus on giving first, rather than do what most people do, only reach out when you need something.
  • Network through multiple arenas (e.g. volunteer, religious, events, etc…).
  • Possess a thorough and comprehensive online footprint that will result in viewers forming a positive impression of YOU.
  • Leverage social technology to connect with hiring decision-makers—it’s funny how people behave more “socially” on social media platforms!  No kidding eh!
  • An awesome online footprint is essentially what differentiates the successful job seeker from the unsuccessful one.

So, for all you Gen Y’s (and others too) that think you can hide behind the technology and not do the hard stuff like build proactive and reciprocal relationships to successfully find a job, you’re dreaming! You might as well just wave the white flag and get out of the way of those that “get it”.

Picture: Flickr

My Interesting Career Path – inspired by #TChat…

April 14, 2011 Career 390 comments

For those of you that know me, my career has been a very interesting one. It’s been an unconventional one, but a lot of fun, stress and learning.  At the end of the day, I know it’s going in the right direction.  TalentCulture (@TalentCulture) hosted a really interesting #TChat 2 nights ago titled, “Path to Independence and Pot Holes“. I was unfortunately unable to participate as I was 35,000 feet in the air enroute from Toronto to Vancouver to meet with the absolutely impressive and inspiring Christine McLeod of Impact People Practices…. but…. I was definitely there in spirit! :) :) I was hoping that Air Canada might have jumped on ship with providing on-flight internet services, but not yet!  I took a read through Kevin Grossman’s (@KevinWGrossman) recap of the chat, and it got me thinking about my own career path.

The Topic…

Kevin talked about how we classify ourselves — e.g. full-time employees, independents, unemployed, etc… he also talked about contingent workforces being on the rise due to how businesses behave, reward and protect employees, and so forth.  It’s interesting to glance over the conversation to see many participants identify themselves both as employed and independent, which indicates that many are actively seeking out multiple income streams.

My Thoughts…

This particular #TChat struck a chord with me because I have been caught in a couple of downsizings, organizational changes, layoffs and the like, and I was trying to remember how I identified myself immediately after these events took place.  My last situation was January 2009 where my employment relationship with PSTG Consulting was severed.  The timing was brutal given the state of the Canadian economy, but I was destined to start my own business, and figured I had a niche concept of employer branding that was sorely lacking in the Canadian marketplace… my perspective remains that it still is sorely lacking — what companies say and do continue to be very misaligned!  Anyways, I had been spending a lot of my free time on evenings and weekends brainstorming, researching, idealizing and creating a potentially viable business model that focused on employer brand strategy and execution; the model was to be fully integrated and embedded into all stages of the “employee life-cycle”.  I figured given I was no longer part of the traditional “full-time permanent employee” workforce I was automatically an independent.  I didn’t even consider myself to be unemployed.  I took the dive off the deep end and started my own business, FusionPoint.  During the past couple of years I have earned income from multiple sources, and I didn’t really intend on doing this but opportunities presented themselves, timing was right and I was able to deliver.

In Retrospect…

We all know hindsight is 20/20, but I really wanted to identify why things happened in my career the way that they did.  Here is what I came up with…

  1. The market dictates activity, and I was merely responding to market behavior.
  2. My evolving interests changed — I was more interested in social technology, integrating with traditional HR, and in Canada the only way to do this was to take on “freelance” projects.
  3. Timing is everything — always has been and always will be.  Case in point: my last project with DundeeWealth ended early as a result of Scotiabank buying Dundee outright just 10 days after my contract started.  End result?  Projects put on hold and eventually dropped.  Bad timing?  One could say so.
  4. Globalization — opportunities have been created in all 4 corners of the globe due to advancements in technology–Vancouver, Mumbai, Delhi, London, Tel Aviv, Toronto, San Francisco, Boston and New York.  My network connections span multiple countries, multiple timezones, which ultimately indirectly connects me to an infinite number of “football fields” worth of opportunities.
  5. My creative and entrepreneurial tendencies prevailed — regardless of what corporations say, they typically are breeding grounds for squashing “free” innovation—bureaucracy, competing interests, legislation, process and the like take over.  Yes this is a “blanket statement”, but am making a point.

Conclusion…

Regardless of where I am in my career I will likely identify myself as an independent.  The opportunities that exist today to create, build, execute and deliver on an infinite number of ideas are vast.  Regardless of my role and commitment level, if I don’t take the necessary steps to move and act on new ideas, someone else will.  Besides, just like my financial investing style, I like to spread risk around to ensure I don’t get clobbered by sudden drops in the market as I experienced in 2009.  Hey, I’m simply responding strategically and proactively to how the evolving market behaves.

What do you think?  Take a look at the #TChat recap and weigh-in!

Flickr Picture

Your Resume Is…

April 1, 2011 Career, HR 2.0, Personal Branding 292 comments
Yawn


…boring, motionless and most of all…….. lacks personality!  I recently engaged in a brief conversation on Twitter with Vestiigo (@Vestiigo) about resumes and personality.  Below is how the conversation went…

@Vestiigo: Any hiring managers out there who can comment on personality vs. accomplishments in resumes? We’d love to hear your thoughts! #CareerSavvy

@JeffWaldmanHR: @vestiigo boy do I ever have thoughts about this…. there is absolutely ZERO way a resume can portray one’s accurate personality!

@Vestiigo: @JeffWaldmanHR – Really? We’d love to hear why! #CareerSavvy

@JeffWaldmanHR: @vestiigo will respond in a blog post!! #CareerSavvy Stay tuned!

@Vestiigo: @JeffWaldmanHR – Please do share the link when that one’s up! #CareerSavvy

I’m going to confess that I was a tad quick with my reaction, and have now had time to think about what the question was, and what I said.  If I were to respond again, I would have said, “yes and no”.  Sighhhhhh…. hindsight’s 20/20 isn’t it?

Being the typical optimist I usually start with the positive, but in this case I’m going to start with the argument for “NO”.

The No Argument…

The goal of a resume is to create enough interest in the eyes of the hiring manager to get an interview.  It’s not about getting hired because that’s too far in the future; you rarely if ever get hired simply from your resume!  It’s about securing an interview, that’s it.  If you are like the majority of job seekers then your resume likely a couple of sheets of paper with words on them…often is somewhat dimensionless.  Also throw in the fact that the economy is improving, companies are starting to hire and the competition is fierce—a.k.a. a lot of people are looking right now!  It doesn’t matter what kind of resume you use—functional, results-based, etc… the information you provide the reader is confined to “the” resume itself, nothing more and nothing less.  It’s static.  It’s the same as everyone else’s.  And more importantly, it hardly portrays your accurate and real personality.  The reader does create an impression of what your personality could be, but I would bet my last buck that it would not be very accurate.  How could it?  Words on a page eliminate access to body language, which impacts your ability to exude your natural persona.  Plus, don’t we all stretch our experience on resumes… or we pay expert writers to create them for us?  You’re nodding your head right now aren’t you?

There are many self-proclaimed resume experts out there who have come up with apparently unique ways of making your resume pop.  For example, you could play with the font size, font type, paper color, amount of white space, formatting, resume structure, use of color, whatever… the problem? Everyone does something so you’re not differentiating yourself to the point that is going to make a substantial difference.  And, most employers use online application processes that require applicants to copy and paste plain-text resumes into little boxes, as well as using keyword scanning software.   So, all of the little tricks you used are for naught.

The Yes Argument…

The argument for “no” makes a lot of sense because it inferred that the resume was nothing more than a static paper document.  There’s only so much you can do with words on a page, and it’s pretty poor at accurately portraying personality to a reader.

So…. here is where my “yes” argument comes into play… what can you do to make your resume exude your dynamic personality?  For starters, think of your resume as a conduit, channel or a path to something else.  We live in a world that is infused with visual images; video, web, pictures, television, etc… the creation of image is what will enable you to portray your dynamic personalities.

So, how does visual image connect to a resume?  Your resume is that conduit… you need to blast your online presence all over your traditional paper resume.  Get your Facebook, Twitter, YouTube and LinkedIn profiles on your resume… enable the readers of your resume to easily access dynamic content that will allow them to create an accurate and more dynamic picture in their minds of what your personality is.  Start a blog, promote it, tell everyone about….. better yet, get the URL on your resume.

Throw in another wrinkle… there are fantastic niche social platforms popping up all over the place that allow job seekers to create online video resumes; get them on your traditional resume.  Examples include Zuzuhire, Innovate CV, VideoResume.com and CVOne.  Or, create your own unique SEO video and plaster all over YouTube.

The Point…

The point here is that organizations are waayyyy behind the 8-ball when it comes to recruiting because they still require job seekers to apply with dimensionless and personality-less resumes.  However, job seekers need to be creative and play by “their” rules yet differentiate by integrating their multi-dimensional social platform URLs into their resume.

Prospective employers are going to search you on the web anyways, so you might as well direct them to visually pleasing online content that will exponentially enhance your personality, personal brand and image in their minds.  You’ll be amazed at the success you’ll realize at doing this.

Employee Experience + Customer Experience = “Awesomeness”!!

January 31, 2011 Employee Engagement, Employer Branding, Leadership 379 comments
Jumping for Joy

It’s a no-brainer that companies are in existence to make money!  If this were not the case then we simply would not have any healthy and viable companies today.  I understand that this is a bit simplistic but if you eliminate the variables and factors that impact business today, I think it’s a fairly accurate statement.  The point of this article is about the fine balance between the employee experience, the customer experience and making money, and I am going to use an example from my career to illustrate my argument. 

Setting the Context… 

A company of 25,000 employees has a significant portion of its workforce that is focused on retail, selling directly to customers.  Sales can be achieved through face-to-face in retail outlets or over the phone through a customer call center.  The strategic goals of this global company were focused on increasing market share, customer base, financial results and sales.  They realized that what was missing in all of this was the customer experience.  So, they re-strategized with a new vision to be #1 in customer service.  They finally saw the light of day in terms of understanding that there is a positive correlation between the customer experience and financial results.  They tweaked their strategic map to include the customer experience, and things were dandy and great, right?  Well…….they missed one gigantic glaring item.  That is, they basically ignored the “how”. 

Diving Deeper… 

Keep in mind that this company has been around for almost a century, and with global locations.  They had a very well-entrenched corporate culture that possessed processes, procedures, practices, policies, guidelines, rules and habits for virtually every aspect of their business.  The role of HR was basically to maintain the existing infrastructure and to respond to situations that fell outside of clearly defined walls.  Simply put, this company was a well-oiled machine that had absolutely no interest in changing and flexing to accommodate and deliver on their new strategic vision and objectives.  Why would they?  They were comfortable and people hate change anyway, so why rock the boat? 

The Problem…  

On one hand you had a massive re-strategizing of a global company to shift towards being more customer-centric, yet on the other hand they were still operating as if nothing had changed.  Employees were being told to be more customer service oriented but were being led, recognized and rewarded as if nothing had changed.   How they were being treated was completely mis-aligned to how the company wanted them to treat customers. 

The Fall-Out…  

In effect, this company was not doing what they preached; and they didn’t even possess any inkling of becoming what they desired.  What ended up happening was they started to experience increased turnover, employee disengagement and decreased productivity.  Ultimately, they were suffering on both top and bottom line results.  It was sheer and utter chaos and nobody benefited whatsoever.

Explanation…  

Before this company made these strategic decisions their focus was on increasing their customer base, gaining market share and increasing sales.  Diving deeper into this organization you could say that on a day-to-day basis they were short-sighted in their approach as the quality of the long-term customer experience never entered the equation.  Further, how employees were directed and encouraged to behave and act aligned to this short-term “make a quick buck” approach.  

Further… 

I recently had the fortunate opportunity to take part in a webinar sponsored by Rypple with Tony Hsieh, the CEO of the world renowned Zappos brand.  I couldn’t stop shaking my head in agreement during the hour Tony spoke, which was about building a corporate culture of happiness, building a world-class brand by “delivering happiness”.  He never mentioned strict and rigid metrics, or highly stuffy and inflexible corporate policies, practices and processes.  He simply talked about the unbelievably strong positive correlation between happy employees and an unbelievable customer experience.  Nothing more, nothing less… but incredibly powerful and effective.  Just take a look at their financial results and let the numbers do the talking in terms of the supporting evidence.  

What I Learned?  

There is a direct positive correlation that is unbelievably strong between employee engagement and customer loyalty.  A more engaged workforce will provide customers with a better experience, and in turn better business results.  Why?  Customers become loyal due to their positive emotional responses to the company that went above and beyond to ensure they felt good about each interaction they had with them.  They naturally want to do more business with this company, and more likely to tell others about their positive experiences. 

Conclusion… 

Focusing on providing employees and customers with a positive employee and customer experience respectively will positively impact top and bottom line results.  This focus is both in the “saying” and “doing”.  Practice what you preach (or “Walk the Talk“), which ensures clarity among employees of what really is important, and recognizes and rewards employees for doing what matters.  

This requires an integrated approach between HR, Operations, Marketing, Sales and Product Development.  People buy based on emotional responses, whether you’re an employee “buying into” an organization or an external customer buying a product or service.  Tapping into these emotional responses with a concerted focus and actually delivering on a true customer experience will put your business at the front of the pack.

For those of you that think focusing on the inter-related employee and customer experience is fluffy stuff, or completely unrelated to positive financial results, just take a look at Zappos, Google, Apple, Westjet Airlines, Southwest Airlines, Starbucks, Whole Foods, Porter Airlines, Lululemon, Mountain Equipment Co-op, Running Room and others for glaring evidence to support my argument.

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